White’s Food Service Equipment

White’s food service equipment have built a reputation for the supply of a wide range of the best pizza equipment in the UK.

The stand had to show off  a diverse range of oven types and accessories in various shapes and sizes at the busy Hotelympia exhibition at London’s Excel.

What We Did…

We designed a large aluminium stand structure which maximised the use of the stand space allowing for several ovens to be on display with the wood burning pizza oven as the star attraction. The edges of the sofits were highlighted with the latest in coloured LED lighting which illuminated the stand and picked out the blue colour of the white’s brand. The black and white contracting walls allowed for advertising boards and for the  white“Charcoa” brand to be in stark contrast.

Results

White welcomed many important customers onto the stand and were able to fully demonstrate the top quality equipment with plenty of access around each product.